The goal of any website builder is how to increase traffic to your website. And many SEO marketers try to increase website traffic as well as ranking but mostly fail and only a few SEO marketers can win in increasing website traffic. So in this article, I am going to discuss how to increase website traffic and return visitor rate. Using these tactics you can sell your products, spread your brand awareness with website SEO and grow your business. Now let’s start the discussion.
1] Create Newsletters and Lead Forms
If you got a high ranking and traffic to your website but a low rate of returning visitors to your website then you need to add newsletters. If any users come to your site then this newsletter will give you a specific targeted audience. So chances are you will fill out this newsletter and get more inquiries about your business. If you follow these tactics, it is called a good SEO strategy. If you don’t have much time to implement all these strategies, then you need to hire an SEO marketing agency. Additionally, you can hire the best Ohio SEO Company to promote your business in Ohio USA.
2] Keep Your Content Updated
If your website has outdated content then you need to update this outdated content. You have to update the content until it is ranked on the SERPs. Once your content reaches position 1 on the SERPs, you have to keep adding content and uploading content. And that webpage related below related backlinks also has to be created. Because none of the search engines rank old content.
3] Add Social Media Buttons
If you use social media buttons, users also share your content on social media so you will get more engagement in your business. Most website owners do not add social media accounts to the website. As a result, they don’t get more business-related leads. If you have an e-commerce-related website and you’ve added a social media account, users can click through to your social media platform. Finally, you can also have inquiries and sales from these social media.
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4] Add CTA Buttons and Text
When any user comes to the website, add call-to-action words like free, free to download, under 500$, 50% discount, and timer offers like 23.54.31 hours. Also, call to action buttons like call, buy now, free to download, and 70% off like this. As a result, such words will attract users so they can quickly fill out forms, click on CTA buttons, make calls, order something, etc. So your business will come forward and you will get a more targeted audience.
5] Publish Content Regularly
If your website ranks high on SERPs but you don’t publish new content. In other words, you haven’t published new content on your website for a long time. Then your website ranking and traffic will also decrease. So try to publish fresh and unique content on your website. So get organic traffic from SEO techniques.
6] Add Pop-Up Lead Form
When any user comes to your website and you have added a pop-up lead form, the chances of users filling the form increase. This technique will get you more important leads when your site gets a lot of traffic. From these leads you can sell your products and services, you can create a funnel, and send regular emails to your returning visitors.
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