Voice search is a promising trend in digital marketing. These are some tips for optimizing your website for voice search.
Voice searches are more popular and Google has been focusing its algorithms on semantically using language. This allows Google to recognize search intent and provide more precise search results.
Google is moving closer to its goal to transform voice search from speech recognition to speech understanding into a mobile assistant that can help users in their everyday lives.
Tips for optimizing your website for voice search
It is time to incorporate the following strategies into your SEO strategy if your site isn’t optimized for voice search.
Get to know your client
Marketers must understand consumers’ behavior and data just as voice search algorithms use location and data to understand search context.
You can use real-time data, consumer behavior, and user research to understand how voice search is used by different users on different devices.
Longtail Keywords
Although short-tail keywords still have importance, they are less relevant when you consider natural phrases used in voice searches. How can you improve your keyword search results? Long tail keywords can help you with that too.
Marketers need to be more focused on long-tail keywords in conversation and find out which keywords are driving the most traffic from their target market.
Create content
Voice searches can only contain short content. However, they do not have to be automated. You can optimize your content for voice search optimization by answering common questions in a clear, concise, and simple way. Use a common question in the title.
Then use the first paragraph of the text for a general answer. The rest of the text will be used to develop and detail the topic.
So, how to get a knowledge panel on Google? Keep your information concise and engaging, and optimize for voice search to increase the chances of you being featured snippet.
Structured data
This HTML plugin aids search engines to understand the context of your website’s content. It ranks higher for common searches and is more relevant for specific queries using voice search.
Google can understand language using structured data. It is a great way for you to add more information to your website to make it ready to answer voice searchers’ questions.
FAQ and Frequently Asked Questions
People search for information by voice. They usually begin with “Who”, “What”, “Where”, “When”, and “How”.
Create a FAQ page to answer these questions and then answer them in conversation to appeal to voice searches. Your site must be fast and reliable for this strategy to succeed.
You must ensure that the navigation and informational structure of your site is clear and that page loading speeds are sufficient.
Think mobile, think local
We are moving towards a world in which devices and people can be mobile. It is important to remember that mobile and local go hand-in-hand, especially when it involves this.
Also, users can use mobile devices to search for local information. Search engines like Google provide georeferenced results and prioritize them according to their location.
Local SEO is a key role. Make sure you keep your Google My Business listing current. You can upload content there for this and should be included in your positioning strategy.
